Ask anyone about the Subway Diet and they’ll tell you about Jared who dropped 245 pounds in a single year just by eating Subway. If you ever wanted to know how this whole thing got started, keep reading.

Jared Fogle worked his way through college by working at an adult book store. He sat for long hours in a class room, then went to work and sat long hours behind the counter at the video store while eating snacks, and as a result ended up weighing 425 pounds. Needless to say his weight and health situation had become dangerous to his health. Jared desperately needed to find a way to lose weight.

He tried various diets, but they didn’t work because he still had all those hours behind a counter during which to cheat. But then he found a Subway shop near his dorm. The seed of the Subway diet was planted. Jared decided to skip breakfast every day, walk the mile and a half there and back to Subway for both lunch and dinner during which he consumed only a sandwich, a bag of baked chips and a diet soft drink. Now instead of a 10,000 calorie per day with no exercise lifestyle, he was eating only about 900 calories while walking 6 miles every day. For Jared the yet named Subway diet made 245 pounds disappear in the span of a single year.

How did this Subway diet become a national ad campaign for the Subway sandwiches chain? After losing the weight Jared ran into a friend who worked with the school paper. This buddy barely recognized Jared, so he decided to write an article about his amazing weight loss. Someone at Men’s Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work.

When a Chicago Subway owner read the story he contacted his advertising agency about making it into an ad. When the Chicago guys tried to get funding from the national advertising agency for a campaign, they were told it would bomb, so they funded it themselves for a local run in Chicago.

The campaign around the Subway diet became huge. Soon Jared and the Subway diet were in all the national media, including a guest stint on Oprah. Now it was the national agency’s turn to ask about running the ads around the country.

The Subway diet has worked for a lot of people. But keep in mind that Jared’s extreme program of calorie cutting and extreme weight loss are, in general, potentially dangerous. His plan of cutting calories and adding exercise are well known facts that lead to weight loss and a healthy life style.

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